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Paid Media Specialist

  • Hybrid
    • Barcelona, Catalunya [Cataluña], Spain
  • Marketing

Job description

ABOUT US 💚

Based in Barcelona, we bring food and beverage brands closer to consumers in France, Germany, the UK, Italy and Spain through innovative In-home Sampling, Market Research and Social Media campaigns. Our mission? To bring Surprise and Joy to as many homes as possible!

We believe that a mix of a fun product and great people makes us unique. Our culture is based on teamwork, openness, and positivity, where wevalue ownership, initiative, and a practical mindset. We offer food and beverage brands across Europe an innovative and exciting solution, madepossible by our amazing team – and you could be next!


THE ROLE 

As our Paid Media Executive you will be the person responsible for managing and optimizing Google Ads & Social Ads campaigns in order to boost the B2C sales of Degusta Box, across our 6 current markets. You will take full ownership of this marketing channel and work under a monthly user acquisition target.

YOU WILL 

  • Implement and optimise Meta and Google ads acquisition marketing campaigns (and other channels like Bing or TikTok).

  • Analyse campaign performance and drive testing initiatives and decisions based on data to evaluate and improve the effectiveness of the campaigns and drive acquisition.

  • Set up and optimise prospecting and retargeting strategies.

  • Analyze and report different performance metrics: CPA, CPC, CPM, ROI, CTR, CR, LTV.

  • Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.

  • Keep up to date with Meta and Google Ads best practices, bid management systems, keyword development tools, and industry research.

  • Work closely with the creative department to optimize campaign materials.

  • Collaborate with the technical team in order to ensure right tracking and the overall journey of the users.

  • Brainstorm new and creative growth strategies.

Job requirements

THIS IS YOU

  • You speak a professional level of English, a professional level of Spanish, German, French or Italian is a plus.

  • You have at least 2 years of experience working with Meta and Google Ads.

  • You have excellent knowledge of Meta Ads Manager.

  • You have a good knowledge of Google Analytics.

  • You have an analytical approach and data-oriented way of working.

  • You have a good level of Microsoft Excel.

  • You are results-oriented, proactive and a quick learner.

  • You are highly organized and manage your time efficiently.

  • Some knowledge of SEO is a plus.


WHAT DO WE OFFER 

  • Competitive salary.

  • Flexibility in schedule - short Fridays & work-from-home options up to 40%.

  • 15 days of remote work days from countries within the EU.

  • 25 days of holiday a year, and an additional day for seniority after 3 years in the company.

  • Half a day off to celebrate your birthday.

  • Discounted Private Health Insurance.

  • Discounted membership with Urban Sports Club.

  • Central Barcelona office location.

  • Dog-friendly office.

  • Fresh fruit, drinks and loads of snacks.

  • Social events such as our rooftop BBQs and seasonal parties.

  • Fantastic colleagues from all over the world.

  • Referral bonus.

Got something to bring to The Box? We’d love to hear from you! 💥

Degusta Box is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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